I’m a strategic sponsorship and partnership marketing consultant with 10 years proven experience with elite sports properties, global corporate partnerships and the non-profit sector in Europe, Africa and the Middle East.

I lead Hill+Knowlton Strategies (H+K) MENA’s sponsorship and partnership marketing specialism, bringing a strategic approach to sponsorships in order to deliver on the business and marketing objectives of our brands, rights holders, and their commercial partners.

Prior to joining H+K, my experience includes securing and managing the Tour de France’s technical and CSR partnerships, overseeing cross-territory roll-out of Deloitte’s global sponsorship properties, management of Dimension Data’s title partnership with a World Tour cycling team, integrating Mercedes-Benz’s patronage of a bicycle factory with their partnership with Team NTT Pro Cycling, and consulting on Spar International’s diversification from athletics sponsorship.