I help sport and entertainment organisations make better decisions, unlock commercial value and build the capability to deliver.

Over 14+ years, I’ve worked across Big Four advisory, rights holders, brands, venue operators, organising committees, federations and the public sector - shaping strategy, governance and operating models, building commercial structures, and helping deliver some of the world’s largest sporting and entertainment properties.

That experience spans the FIFA World Cup, Tour de France (x5) and Expo 2020 Dubai, alongside major events, venues and high-performance environments across Europe, the Middle East and Africa.

I work where strategy meets reality: figuring out what should happen, how it makes commercial sense, who needs to do what, and how to actually make it work.